Toto Wolff Preparing to Divest Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – following McLaren was appraised at £3.5bn in an adjustment to corporate structure in September.

The Austrian executive, who holds one-third of Mercedes F1, plans to divest a shareholding approximately 5%.

The 53-year-old will remain as team boss and CEO if the sale goes through.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos, who both hold a third of the company.

An official representative stated: "We will be making no official statement on the matter. The management structure of Mercedes F1 stays unchanged, and all three partners are dedicated to the ongoing success of Mercedes-Benz in F1."

Financial Increase

The deal would represent a significant increase in worth of Mercedes F1 after Ineos acquired its stake for £208m in 2022.

This surge demonstrates the expansion in market values of F1 teams recently as a consequence of the increasing appeal of Formula 1 around the world.

This was also seen in the success of the Formula 1 film starring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed more than $630m (£458m) at the box office.

It is the actor's top-grossing film and the most successful sports film ever released.

Current Standings

Mercedes are runner-up in the team standings, trailing McLaren Racing, with three Grands Prix left in the current championship.

Mercedes' primary racer British driver George Russell has won 2 of the 21 races this year and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Kevin Cooley
Kevin Cooley

A tech journalist with a background in AI research, specializing in consumer electronics and startup ecosystems across Europe.